Welcome to our blog. It’s all about keeping you current on:
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Color News and Views
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Color Trends
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Color Perceptions
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Color Facts (or Fiction)
….as well as quotable quotes from our colorful leader and color expert, Leatrice (Lee) Eiseman. Lee has written seven books on color. She is the Executive Director of the Pantone Color Institute, the Director of the Eiseman Center for Color Information and Training and a color/design consultant to many industries. Fortune Magazine has named her as one of the 10 top decision makers for her work in color and she is widely quoted in the media. Enjoy!!
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A friendly reminder to all color enthusiasts. Lee offers two annual Color/Design Classes, one on Bainbridge Island, Washington held in July and one in Burbank, California held in January. If you are interested in attending either class or would like more information please click below.
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September 21, 2010
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June 29, 2009
"The end of a "Kodak moment"
Quotes excerpted from The New York Times
Kodak Will Retire Kodachrome, Its Oldest Color Film Stock
by The Associated Press
June 23, 2009
It is time to say goodbye to an old favorite.
Last Monday it was announced that Kodak is retiring Kodachrome.
"It was the world's first commercially successful color film, immortalized in Mr.Simon's song in 1973: "They give us those nice bright colors. They give us the greens of summers. Makes you think all the world's a sunny day. ...So, Mama, don't take my Kodachrome away."
Sad but true as time and things always change. The digital age is upon us. We are here to say Goodbye Kodachrome, your vivid imagery will always remain in our hearts and slides.
June 26, 2009
Article from Artslink.co.za
Submitted by Ian du Toit
PR Company: Errieda du Toit PR
June 17,2009
Colour expert on three-city tour
International colour guru Lee Eiseman will do talks in Joburg, Cape Town and Durban taking an in-depth look at how colour can attract success. Do you know your Iron (a browned-down grey) from your
Crème Brulee (a greyed-down beige)? It has been said that Lee Eiseman – an international colour guru visiting South Africa on a three-city tour of colour presentations in August - knows so much about the history of colour, the psychology of colour and the application of colour that she can make colour interesting to a convent of nuns who only wear black. More importantly, she constantly updates the dynamics of colour and how it responds to the pop culture, the economy and world events. According to Eiseman, about 80% of human experience filters through the eyes, making visual cues vital to getting the message across – whether it be an appropriate interior environment or a fashion statement or advertising message. “It is invariably colour that rivets the eye and elicits the strongest and most emotional responses.”
Eiseman is brought to South Africa by Plascon and Decorex SA to coincide with the launch of
Plascon’s highly awaited Colour Forecast for 2010 at Decorex Joburg. Eiseman will do colour
talks in Johannesburg, Cape Town and Durban, taking an in-depth look at how colour can attract
success to a product, environment or design. The presentation, entitled ‘Colour and Emotion’, offers
insight into the link between colour and the consumer psyche.
Hailing from the USA, Leatrice (Lee) Eiseman has written seven books on colour. She is the Executive
Director of the Pantone Color Institute, the director of the Eiseman Center for Color Information and Training and a colour/design consultant to many industries. Fortune Magazine has named her as one of the 10 top decision makers for her work in colour and she is widely viewed as the foremost international authority on colour trends.
Eiseman’s presentations are must-attend events for anyone whose success depends on communicating with colour or uses visual stimulation to elicit response from their targeted consumer. These range from interior designers, architects and graphic artists to creatives in beauty, fashion and marketing.
Not exclusively for professionals, anyone who’s intrigued by the comings and goings of colour trends
or captivated by colour’s connection to emotions will find new insights.
Presentation detail:
Topic: Colour and Emotion - Insight into the Consumer/Client Psyche
(2½ hours presentation / R1 500 ex. VAT per delegate)
Johannesburg: 7 August, 11h30-14h00, Gallagher Auditorium
(coinciding with Decorex Joburg)
Durban: 11 August, 10h00-12h30, IMAX theatre, Gateway
Cape Town: 12 August, 10h00-12h30, BMW Pavilion, Waterfront
Student discount: 50%. Group discount 10 delegates or more: 10%.
Information and bookings:
visit www.decorex.co.za or e-mail colour@tepg.co.za or tel 011 549 8300.
Artslink is an Internet Service Provider and winner of the ACT Arts Media Award 1998, 2003 and 2008.
June 22, 2009
Gadget Lab/Wired.com
Nokia Patent Seeks Emoticon for Phones
by Priya Ganapati
May 19, 2009
A few years back, I was asked to recommend colors for snap-on covers for Nokia phones. So I was particularly fascinated by the following article showing Nokia’s
newest direction in connecting color and emotion. Sort of like the old mood rings that changed color with mood and then there were even bathing suits that did the same
thing (really!) so this is not a new concept, but still, people are always fascinated by color and its connection to emotions.-Lee
Feeling blue? Let your phone say that to the world. Nokia has filed a patent for a system that would allow a phone to transmit the user’s basics emotions along a text or voice message and have the receiver’s device flash the appropriate light to indicate the
emotion. “Light messaging allows a user to express a mood while having an ongoing call or while sending a text message,” said Nokia in its patent filing. “The light
messaging may set the tone of the communication. People react to lights and colors very deeply and emotionally.” That means when a user sends a text message, they can
choose an appropriate mood from the phone’s software options. A color corresponding to that emotion is embedded with the message and sent. The receiver’s phone then lights up displaying that color along with
the message.
Here’s how the system would work, says the filing. It would consist of a transmitter, a light indicating signal such as an LED and firmware to select the mood. When, for instance, a text message is to be sent, the user would select a color to go with it, such as red for high priority messages. When the message is received, the red color is displayed either through a special LED element or on the entire keypad or as a backlight of the appropriate color to the message.
June 17, 2009
Inspiration and design can come from many places. One could be inspired by architecture while another may be inspired by a beautiful bolt of fabric.
Wherever you draw your inspiration it is not hard to be inspired by the 2009 Fall/Winter catalog from 18Karat.
18Karat has given beauty to the notion of "chaos and order".
One particularly catching aspect of "chaos and order" is found in the textiles section of the catalog "knits and weaves".
Sketches of weaves show the simple and complexity of a knit weave. The weaves show 18Karat's natural fiber blanket weaves. The woven blankets
"natural-toned palette ranges from light ivory to charcoal with gradations of linen and grey tones. They represent the unadulterated tones of the animal coats."
Pictures and excerpts from 18Karat Fall/Winter 2009 catalog
June 15, 2009
Feeling anxious?
Golden or mellow yellow induce feelings of optimism and enlightenment.
Creative block?
Purple will boost your creativity
Irritable?
Nature's greens are great equalizers and harmonizers. Experience the great outdoors.
Find out more in The Color Answer Book
June 12, 2009
Are you on Facebook?
We are and we want you to join in on the fun.
Why do you need a color expert and More Alive with Color are groups
we formed so that we can communicate with one another.
We would love to hear from you.
Join in and share your stories with us.
We can't wait to see you there!
June 8, 2009
Color-Coding Your Menu
By Susan McQuillan for Psychology Today, June 2009
The best way to shop for and eat foods with all the nutrients you need is to forget about nutrients as color is a much better guide.
Susan McQuillan makes some interesting points color and food in Psychology
Today, June 2009.
It seems that the color of your food is just as important as the food itself. This article by Susan McQuillan suggest that some foods are better than others and can be called "super stars".
She tells us that the foods you eat every day--fruits and veggies, meats and meat substitutes, dairy products and bread--all contain vital nutrients that contribute to a healthy diet, stating that "Deeply colored fruits and veggies-are superstars."
She believes that the best bet is to think: color as the natural color of
food can be a reliable indicator of the vitamins, minerals, and other
nutrients.
She also states that "dark green veggies such as broccoli, spinach, and
sugar snap peas are high in vitamin C while red, yellow, and orange fruits
and vegetables such as carrots, sweet peppers, and sweet potatoes can also
be rich in vitamin C. Purplish-blue foods, like grapes and blueberries are
also high in vitamin C and fiber."
And while we may not think of white as a color, still white fruits and
veggies, like mushrooms, potatoes, and bananas, supply B vitamins and
minerals, while white dairy products-milk, yogurt, cheese-provide ample
amounts of calcium and are usually fortified with vitamin D.
In her continuing rationale for other colors, she says that "brown foods in
the form of grains, nuts, and seeds supply vitamins E and B, which include
folic acid. Brown and white foods like meat, fish, poultry, tofu, and
legumes stand out as defining sources of protein and minerals like iron and
zinc."
"The foods you eat every day-fruits and veggies, meats and meat substitutes, dairy products and bread-all contain vital nutrients that contribute the a healthy diet."
"Focus on choosing a wide variety of foods from every food group, every day, at every meal, include plenty of "super-stars", and you'll get the nutrients you need."
Excerpts from Color-Coding Your Menu
June 5, 2009
Have you been searching for that perfect pair of golden boots or those to die for yellow pumps?
If you answered yes, we have the website for you.
Shoes by Color has made shoe shopping a little bit easier by grouping the shoes you love into color categories from golden boots to animal sneakers.
Find the shoes you want by picking the colors you love.
Want to find what color of shoe works best for you?
Read More Alive with Color to find the shoe that fits best in your seasonal color palette.
June 1, 2009
Last Tuesday on the Today show Bobbi Brown gave some interesting and useful tips that just might make that "free gift with purchase" work for you.
Lipstick too bright?
Create a new color by mixing the bright color with a beige to tone it down.
If you are feeling really brave you could try using a black lipstick in place of the beige for a more dramatic effect.
Image from Pantone,Inc. "What is Black?"
Eye shadow too bold?
Try adding water to the shadow and using it as an eye liner or use the bright color under a darker color for a more understated look.
The May 2009 issue of InStyle had some additional beauty tips for the skin, lips and eyes.
Skin: Press a sheer concealer around the nose to tone down redness. Try a darker foundation to give warmth over the sunscreen foundation which may make skin look lighter. Layering your rouge with bronzer will give you that warm glow that looks like it radiates from within. Try adding highlighter to temples and cheekbones to enhance bone structure.
Lips: Use a lip pencil in neutral on the entire lip to make your lipstick last then add a dap of gloss to the center of the bottom lip to add shine.
Eyes: Use an at home kit to make brows a shade lighter than your hair color. Highlight the eye with a light cream shadow at the inner corner to catch the light and make your eyes look wider.
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